Attorneys generally think of themselves as selling a service, not a product. But in the era of digitization and automation, it now makes more sense for some lawyers to “productize” their services, i.e., convert their services into products. What does that mean?
Fear is Still Not an Option at Woodpecker. And That Feeling is Still Not Mutual.
Doom-and-gloom, “be afraid” headlines used by some legacy document automation companies get attention. But our customers – and the legal industry as a whole – are being driven by a higher purpose: to do better. To do better for their clients. To do better to compete as a firm. To do better for people in need. To do better, sometimes, for children who have nothing else.
Failure Should Always Be an Option
Failure is always an option, even for rocket scientists. The only way not to fail is to never really try. Unfortunately, for too many lawyers, they’d rather not try because it means they could never fail. But in today’s world, not trying is never an option.